Fidenza Village, located near Milan, is one of the most imaginative shopping environments in Europe. The story of Fidenza Village describes the successive constructions and interventions that led to the conversion of an 18th century estate into a 20th century film studio, which created productions of Verdi operas.
Developed by American firm JRDV, the project adds 3,500 square meters to the 18,000 already existing for a total of 20 new retail spaces in addition to the existing 120 including brand boutiques, a restaurant and the "The Concierge", entirely dedicated to visitor reception and experience. Solids has joined the American studio following first hand on each stage of development with the task of local Architect and Art Direction.
- DATE: Phase 3 - 2015-2016
- LOCATION: Fidenza, Italy
- CLIENT: Value Retail
- AREA: 3.500 mq
- PROJECT ARCHITECT: JRDV
- LOCAL ARCHITECT/ART DIRECTION: SOLIDS
- PROJECT MANAGEMENT: J&A Consultants
- DESIGN PHASE: 2015
- CONSTRUCTION PHASE: 2016