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Parma (IT)

Barilla Center

  • Client: Quilvest

  • DATE: 2018
  • LOCATION: Parma (PR), Italy

The "Barilla Center" shopping center is located on the first production site of the Barilla family of 1910, an area that underwent significant redevelopment between 2001 and 2003 with a planning project conceived by the renowned Italian architect Renzo Piano.

The proposed regeneration strategy tends towards a radical change in the user's perception of the place: through widespread architectural redevelopment interventions - including general renovation to give a new image to the entire complex - and select timely and strategic transformations. Solids goal is to redefine the current dynamics, both commercial and "experientially"

A new architectural recognition allows to raise the user awareness towards the center, renewing the experience of the visit, enriching it with new activities and promoting the visitor to return.

  • AREA: 22.000 mq
  • PROJECT TEAM: Solids
  • DESIGN PHASE: 2018