The "Barilla Center" shopping center is located on the first production site of the Barilla family of 1910, an area that underwent significant redevelopment between 2001 and 2003 with a planning project conceived by the renowned Italian architect Renzo Piano.
The proposed regeneration strategy tends towards a radical change in the user's perception of the place: through widespread architectural redevelopment interventions - including general renovation to give a new image to the entire complex - and select timely and strategic transformations. Solids goal is to redefine the current dynamics, both commercial and "experientially"
A new architectural recognition allows to raise the user awareness towards the center, renewing the experience of the visit, enriching it with new activities and promoting the visitor to return.
- DATE: 2018
- LOCATION: Parma (PR), Italy
- AREA: 22.000 mq
- PROJECT TEAM: Solids
- DESIGN PHASE: 2018
- CONSTRUCTION PHASE: 2018-2019