The new Infopoint at Franciacorta Village, part of the Land of Fashion Villages network, was developed as an official tourist information point for the Lombardy Region and represents the first facility of its kind within an outlet village. The project expands the role of the retail destination by connecting shopping with the discovery of Lombardy and its wider cultural and tourism offer.

The concept was designed as a small but distinctive architectural element integrated into the recent expansion of the Village. Wood, ceramics and carefully developed details create a refined and welcoming interior intended to act as a clear point of reference for both Italian and international visitors.

Technology is integrated as an essential part of the visitor experience. Internal and external touchscreen stations, LED walls and 3D display systems provide information in an immediate and contemporary format. By combining tourism services, digital communication and architectural quality, the Infopoint reinforces Franciacorta Village as a gateway to the region as well as a shopping destination. The project adds a new layer of service and identity to one of the key destinations within the Land of Fashion Villages network.