The new Vespa showroom in Phnom Penh, inaugurated in December 2025, celebrates the iconic Italian brand through a contemporary retail environment that combines design, heritage and customer experience.

Developed in accordance with Vespa's international brand guidelines, the interior design project by Solids introduces bespoke architectural details and display solutions specifically conceived for the space, creating a distinctive identity while remaining faithful to the brand's visual language.

The showroom is characterised by extensive glazed façades that establish a strong visual connection with the surroundings and maximise the visibility of the products. Inside, a flexible layout features custom-designed display platforms, graphic installations and dedicated areas for accessories, customer consultation and hospitality.

Vespa's signature turquoise tones, contrasting dark ceilings and carefully integrated lighting define a vibrant yet balanced atmosphere. A large graphic wall celebrating the brand's history reinforces its cultural identity, while bespoke furniture and display elements enhance the overall retail experience.

The result is a contemporary showroom that brings together Vespa's Italian heritage and a tailored architectural approach, creating an engaging destination for the brand in Cambodia.