The first Häagen-Dazs flagship store in Cambodia is located within a newly built shopping complex in central Phnom Penh. Starting from the brand’s international design guidelines, SOLIDS developed an interior concept that preserves the sophisticated identity of Häagen-Dazs while introducing elements connected to the local culture and tropical environment.

The palette combines the noble materials specified by the brand — light timber, marble and brass — with extensive planting and native species that bring a strong natural presence into the space. This contrast between international brand language and local landscape gives the flagship a more distinctive and recognizable character.

A fluid plan based on sinuous lines organizes all the elements of the project as a single integrated system. Fixed furniture and planters define the perimeter and guide the position of loose furnishings, which in turn informs the design of ceilings, lighting, wall finishes and flooring. The result is a cohesive retail and hospitality environment where brand identity, spatial experience and local references come together in a contemporary interpretation of the Häagen-Dazs customer experience in Phnom Penh.