Located within Exchange Square in Phnom Penh, the project reinterprets the Häagen-Dazs retail experience through a bright and contemporary interior defined by warmth, colour and visual openness.

The layout is organised around a central service and display area, conceived as the focal point of the space and surrounded by a variety of seating zones. Natural timber surfaces establish a warm architectural backdrop, while soft pink tones, white finishes and bespoke graphic elements introduce a more playful layer closely connected to the brand identity.

A large timber-clad ceiling feature reinforces the centrality of the counter and creates a clear spatial hierarchy within the otherwise open-plan interior. Custom lighting, integrated displays and carefully selected furniture contribute to a welcoming and informal atmosphere, while the extensive glazed façades strengthen the relationship between the interior and the surrounding public realm.

The result is a distinctive retail environment where architecture, branding and customer experience are integrated into a coherent and highly recognisable space.